business plan

How to Write a Winning Business Plan – Part 7: Fundraising and Use of Funds

Explain why you need the funds, sources of your funds, and what the funds will be used for.  Give as much detail as you can for how the money will be used.  Most common uses for funding include R&D, working capital, and purchase of equipment. Example: iWidget intends to raise $3.5 million in this third […]

business plan

How to Write a Winning Business Plan – Part 1: Company Description

This section of your business plan should briefly sum up your company’s history and how you got to where you are now.  Explain how your management team and your business evolved, how much has been invested in the business to date and by whom, and what the ownership and legal structures are.  You may also […]

business plan

How to Write a Winning Business Plan – Part 3: Market Analysis and Competition

Use this section to demonstrate to prospective investors that you’ve thoroughly researched the market you’re serving.  Discuss projected growth of the industry, the profile of the typical customer, technological, regulatory, and operational issues, and what the competition is doing now and may be likely to do in the future.  In sum, you want to show […]